QUALITY, ETHICAL PRODUCTS DELIVERED ACROSS ALL OF EUROPE
Vattenfall is one of Europe’s leading energy companies. Awarded the business in 2013, Brand Addition was found to be the perfect partner to deliver high quality, ethically sourced and competitively priced branded merchandise that would support Vattenfall’s marketing objectives across Europe.
Vattenfall produces electricity and heat from six energy sources – wind power, nuclear power, natural gas, biomass, coal power and hydro power. Vattenfall operates in Sweden, Germany, the Netherlands, Great Britain, as well as in other European countries. Vattenfall has a great responsibility to work sustainably in all areas of its operations.
Vattenfall engaged Brand Addition to produce compelling merchandise that would effectively promote the Vattenfall brand; with products that would appeal to employees and consumers, to be sold on a webshop, accessible across European markets, as well as complementing their corporate sponsorship programmes.
With 130 stocked product lines, shipping to nine different European countries, Brand Addition is responsible for fulfilling all orders placed via the Vattenfall webshop. A high proportion of the order mix is for these stocked lines which are held and distributed from Brand Addition’s Hagen warehouse and fulfilment hub in Germany.
New products are introduced on an ongoing basis with many developed to specifically suit the German and Swedish markets, where Vattenfall operates extensively. Some of these products are culturally relevant and unique to these countries. To provide valuable local support, Brand Addition also appointed a local Account Manager, based in Sweden, to provide close-at-hand contact for the important Nordic region.
With a diverse product portfolio that promotes the Vattenfall brand locally and globally, the range also incorporates solutions that support Vattenfall’s high-profile sponsorship programmes for example Vasaloppet, the annual cross-country ski marathon that attracts international competitors. With ranges that comprise ski-related products, from helmets to salopettes, jackets to hats, Brand Addition supplies merchandise that incorporates the latest sporting technologies, as well as effectively promoting the Vattenfall brand amongst global audiences.
Brand Addition helps Vattenfall to retain control over its brand identity; delivering products that reflects their core values and meet corporate guidelines.