A PROUD RELATIONSHIP SPANNING 15 GREAT YEARS
For more than 15 years Brand Addition has worked with the internationally recognised British brand JCB, developing promotional merchandise and retail ranges that promote the brand and generate revenue streams.
Designing and sourcing branded merchandise to support JCB’s extensive promotional activities, Brand Addition also manages the B2C retail proposition, which includes JCB licensed products such as scale models, via an online webshop and official exhibition shop at the vast JCB factory and headquarters in Rochester, UK.
Brand Addition works with JCB to develop high quality and ethically sourced branded merchandise that captures the essence of the brand, effectively promoting JCB through a host of different activities from dealer sales support through to high profile industry events where impressive exhibition stands incorporate retail shops, displaying JCB’s extensive range of merchandise.
New products are regularly introduced, from technical clothing to china products and a full refresh of 40-50 products is launched every year; the team at Brand Addition works hard to provide inventive merchandise and executions, and supplies new licensed products to dealers and consumers as they become available from licensees.
Brand Addition has been contracted to supply merchandise services to JCB for approaching two decades. Our knowledge of the brand and rapport with the client has been a critical factor in our success and we hope our ongoing enthusiasm to continually evolve the business will to see the programme go from strength to strength for years to come.
Dispatching products to countries all over the world, including the US, Russian, Asian and European territories, Brand Addition is the sole distributer of JCB merchandise to a global network of over 2,000 JCB dealers that supply construction and agriculture machinery directly to consumers.