EFFECTIVE MERCHANDISE THAT MAKES A MEANINGFUL DIFFERENCE
BBC Children in Need is the BBC’s corporate charity which supports disadvantaged children and young people across the UK. Brand Addition has worked with BBC Children in Need since 2009 by providing a range of quality merchandise, including the iconic Pudsey Bear.
As well as Pudsey Bear, Brand Addition has supplied a range of different products that help raise awareness and generate additional revenue for the charity each year.
Key to the campaign success and fundraising potential is the charity’s mascot, the Pudsey Bear plush toy; now a collector’s item. Each year Pudsey is faithfully reproduced, with a new bandana design, featuring on all merchandise and marketing material associated with BBC Children in Need.
PRODUCTS FOR THE HIGH STREET
With well-known British high street retailers supporting BBC Children in Need by selling the charity’s merchandise, the team at Brand Addition works closely with the charity and its corporate partners to deliver a time sensitive and logistically complex project.
Products over the years have included wristbands, Pudsey ears, keyrings and pin badges. Brand Addition also designs and supplies eye-catching display units to effectively and conveniently market the charity’s merchandise.