AN INTERNATIONAL PORTFOLIO OF ETHICALLY SOUND PROMOTIONAL PRODUCTS
Brand Addition has worked with Calvin Klein’s Swimwear, Underwear and Jeans licensee for over six years; producing gift-with-purchase campaigns that characterise the CK brand. Over time, CK’s promotional calendar and Brand Addition’s scope of work has continued to evolve; extending across international markets with a portfolio of products that amplify brand awareness and promote sales.
Calvin Klein first approached Brand Addition in 2008 fora gift with purchase promotion to support the launch of their latest swimwear range in the UK; encouraging consumer engagement and increasing sales with a product manufactured in facilities upholding international ethical standards, as well as meeting CK’s own strict ethical policies.
Following the successful implementation of a number of campaigns across Europe, particularly in the UK, France and Spain, in 2011, Calvin Klein extended their promotional range to include non-EU territories. Now, more than a dozen projects are rolled out annually; including seasonal and generic gift-with-purchase promotions for men’s, women’s, unisex and kids’ ranges, supporting product launches for Calvin Klein swimwear, underwear and jeans.
Since CK’s initial contact, the team at Brand Addition has continued to successfully design, develop and manufacture compelling products and promotional packaging that informs and persuades consumers; driving sales and supporting Calvin Klein in establishing a dominant position across global target markets by engaging consumers on a national, as well as an international scale.